Proudess was the braindchild of Nicole Liddon, a hairdresser of over 30 years, with experience of working on fashion shows, education and in salons, who sees hair day in, and day out, and was frustrated with the damage that she saw on client’s hair through no fault of their own.

Alongside best friend of over 30 years, Amy Bullman, who has worked in the music industry, they brought Proudess to life through passion, determination and a true belief that this haircare solution can transform daily lives.

Both Nicole and Amy are single mums, making a life for their children in London, yet aiming for the stars with their new venture, bringing together their varied skills to launch and grow their new baby, Proudess.

Proudess is a revolutionary new haircare company, created by two unique and colourful women, with the ambition to transform how we care for our hair – no matter what age or gender.

Proudess Pillowcases and Head Pieces convert damaged, tangled hair to glossy and silky in just one use.  Created with a silky satin fabric – sustainable, vegan and locally sourced in London, with an array of colours to choose from - Proudess protects the hair, whether on the pillow or nestled within the luxurious and fashionable headpiece.

We are on a mission to transform your haircare experience by offering a range of thoughtfully designed satin products that combat the common issues caused by cotton, such as moisture loss and dryness. Read about our commitment to preserving the health and natural beauty of your hair.